> ## Documentation Index > Fetch the complete documentation index at: https://help.tiretutor.ai/llms.txt > Use this file to discover all available pages before exploring further. # Overview > How the AI Marketing Agent runs Google ads for your shop, and what you control. The AI Marketing Agent needs the tag, a line of TireTutor code, on your website before it can measure results. Setup walks you through adding it. Until the tag is in place, your ads stay off and you pay nothing for ad spend. The AI Marketing Agent buys Google search and Google Shopping ads for your shop. You set a daily budget and say what kind of work you want more of. The agent uses AI to bid on under-valued keywords, so you get the most out of your ad spend. It then moves your budget toward what sells. ## What it is TireTutor runs the ads on your behalf. The agent reads what happens after each ad click — a quote request, a phone call, a work order — and shifts spend toward the ads that produce that work. You can find this in your TireTutor dashboard under **Marketing**, then **AI Marketing Agent**. MarketingTutor.ai Dashboard. Statistics compares the last 30 days with the 30 days before. Marketing Status shows a yellow warning on Balance. Advertising is on at $30.00 a day, and the AI Marketing Analyst is optimizing both sliders. ## What it costs Two charges apply: | Charge | Amount | | - | - | | Subscription | \$349 a month, added to your existing TireTutor invoice | | Platform fee | 35% of your ad spend. The other 65% buys the ads | Your **FAQs** tab answers what the fee covers. Google needs a balance in your account before it places ads. You pay one month of your daily budget up front. After that, the agent tops your balance up as it runs low. There is no contract. You can pause advertising at any time. The **FAQs** tab states the notice you give to cancel the subscription. ## What you control * **Your daily budget.** Set the amount your shop spends each day. Change it whenever you want. * **The work you want.** Two sliders set your goals: tires against services, and phone calls against online bookings. * **The pause switch.** Turn advertising off and the spending stops. Your settings stay as you left them. * **The AI Marketing Analyst.** Leave it on and it tunes your two sliders for you. Turn it off and your own settings apply for seven days. Select **Make permanent** to keep them with no end date. ## See how your ads are doing Three views show how your campaign is doing: **Statistics**, **Marketing Status**, and **ROI Analytics**. ### Statistics **Statistics** counts what customers did on your website over the last 30 days, against the 30 days before that. Each action gets a row, from page visits to quote requests to calls from your ads. A row with no activity yet may not appear. Statistics panel. Each row shows a count for the last 30 days and its change against the previous 30 days, green for a rise and red for a drop. Blue row names are links. ### Marketing Status **Marketing Status** shows whether your website, your tag, your ads, and your balance are all healthy. A red mark tells you which one to fix. [Check whether your ads are running](/dealers/marketing-agent/managing-advertising#check-whether-your-ads-are-running) explains every row and mark. Marketing Status panel. Every row shows a blue tick except Balance, which shows a yellow warning because the balance is running down. ### ROI Analytics **ROI Analytics** sits under **Marketing**, then **ROI Analytics**, and opens the **Dealer Value Report**. Its **Return on Investment** figure shows what you get back as a multiple of what you spend. A return of 13x means every dollar you spend brings you \$13 back in expected work. The report has more charts and data to explore below that figure, such as **Traffic Sources**, **Expected Total Sales Driven by TireTutor Services**, and **Customers Over Time**. Dealer Value Report opened from Marketing, then ROI Analytics. The date range reads the last 90 days. Est. Revenue from TireTutor Customers reads $18,150, and Return on Investment reads 13X. ## Where to go next The five steps of setup, from sign-up to the website tag. Your daily spend, the pause switch, and the status panel. ## Still need help? Contact support through the [contact form](https://tiretutor.com/contact), or call [855-400-4521](tel:+18554004521).