> ## Documentation Index
> Fetch the complete documentation index at: https://help.tiretutor.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Overview
> What SMS Remarketing is and why it brings customers back to your shop.
**Get more cars in your bays. Without calling a single customer.**
Most shop owners know the math. A customer comes in for an oil change in November. They drive away. Five months later, they need another — but they go to Jiffy Lube, because Jiffy Lube is what they remember.
SMS Remarketing is how you stop losing those visits.
## What it is
SMS Remarketing is a feature inside TireTutor's Shop Management System (SMS). When you log service in your POS, it watches the cadence. Months later — when your customer's next oil change, rotation, or new tires are due — TireTutor sends a short email from your shop's name.
The customer sees your shop in their inbox. They reply right to you. The Schedule button takes them to your tiretutor.com page.
## Why this design
Four principles guide every choice in how the program runs:
* **Sent from your shop.** Not "TireTutor." Customers open it because they recognize you.
* **Based on real work.** No mass blasts. No demographic guessing. If you did the oil change in November, the reminder goes out in April.
* **Replies land in your inbox.** Same as if you'd written it yourself.
* **Turn it on once.** TireTutor handles the rest. No day-to-day work for you.
These aren't features — they're constraints. Each one rules out things the program could be (a blast tool, a TireTutor-branded marketing channel, a third-party send) and rules in what it actually is (your shop's customer relationship, extended automatically).
## What's covered
| Service | Typical reminder timing |
| -------------------- | ------------------------------------------------------------------------ |
| **Oil change** | About every 6 months |
| **Tire rotation** | About every 6 months (counts tire installs too) |
| **Tire replacement** | About every 6 years, or sooner if customer drives heavily (40,000 miles) |
Full cadence overview on the [reference page](/dealers/sms-remarketing/reference#cadence-overview) — including exact intervals, mileage gates, and the POS service names that trigger each cadence.
## Who it's not for
* Shops that don't log service work in TireTutor POS
* Shops running their own email marketing program that want full creative control
* Multi-location chains running corporate campaigns from a central marketing team
* Shops that want to send promotions, coupons, or sales blasts
If that's you, your TireTutor contact will tell you so.
Already a TireTutor SMS customer? SMS Remarketing is included. Your TireTutor contact can turn it on for your shop.
## Where to go next
Walk through turning on SMS Remarketing for your shop.
Learn what to type in POS service names so the system counts them.
Look up eligibility rules, service cadences, and timing facts.