> ## Documentation Index
> Fetch the complete documentation index at: https://help.tiretutor.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# eCommerce Attribution Report

> Learn about our eCommerce report

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The **E-commerce Attribution Report** lives in the TireTutor Marketing suite ([https://dealers.tiretutor.com/marketing/analytics](https://dealers.tiretutor.com/marketing/analytics)).

For years, tire shops have struggled to connect online activity—leads, quotes, and web traffic—directly to revenue generated in the bay. The E-commerce Attribution Report solves that problem by providing transparent, measurable proof of your website's performance and its impact on your bottom line.

### Understanding the E-commerce Attribution Report

The E-commerce Attribution Report is located within the **Marketing Tab** of your main menu, alongside your Dealer Value and phone call data reports. It serves as your central hub for tracking exactly which online leads successfully convert into completed work orders.

#### **What You See**

The report provides a definitive list of all online leads that have successfully turned into work orders, along with powerful metrics to assess the overall performance of your digital strategy.

* **Conversion Metrics:** At the top, you'll see a clear breakdown of:
  * The **total number of your work orders** that originated from e-commerce activity.
  * The **total dollars generated** within your POS system directly from that online activity.
  * A percentage showing what proportion of your total closed work orders are derived from online sources (e.g., "38% of all work orders are from online activity").

#### **Advanced Filtering Capabilities**

To analyze the data that matters most to you, the report offers several filtering options:

1. **Date Range:** Look at performance over the last week, month, or any custom period.
2. **Work Order Number or Customer Name:** Search for specific transactions or customer journeys.
3. **Source Filter (E-commerce vs. All):** Filter the list to show *only* leads that came from your e-commerce channels, or expand it to view *all* leads regardless of source.
4. **Status Toggle (Open vs. Completed):** Easily toggle to view only **Completed** (closed) work orders to focus on final revenue, or view **Open** work orders to track active pipeline performance.

### Why This Report is Essential for Your Shop

The E-commerce Attribution Report is more than just data—it's a tool for driving strategic decisions:

* **Measure Website ROI:** Finally, you can definitively gauge the true performance of your website and online marketing efforts. Is your website generating real revenue, or just traffic? This report provides the answer.
* **Improve Lead Follow-Up:** By showing which leads did *not* convert, you can identify gaps in your follow-up process and ensure your staff is effectively converting web inquiries into confirmed appointments.
* **Justify Digital Spending:** Use the total revenue generated from online activity to justify and optimize your budget for website development, advertising, and online inventory management.

Start leveraging the E-commerce Attribution Report today to gain clarity on your digital performance and maximize the revenue generated by your online channels!