Pricing schemes
| Scheme | Selects |
|---|---|
| Mean | Average of all qualifying marked-up distributor prices |
| Median | Middle qualifying marked-up distributor price |
| Min (in stock) | Lowest marked-up price from an active distributor with at least one tire in stock |
| Min (6 in stock) | Lowest marked-up price from an active distributor with at least six tires in stock |
| Max | Highest qualifying marked-up distributor price |
Tire Markups access
Editing Tire Markups needs Owner or Admin access for your dealership.1. Distributors fields
| Field | Meaning |
|---|---|
| Enabled | Includes the distributor’s stock and marked-up cost in pricing |
| Markup | Adds a fixed dollar amount or percentage to that distributor’s cost |
| Primary | Sets an optional floor from one distributor’s marked-up price |
| Fixed ($) | Treats the markup value as a dollar amount |
| Percentage (%) | Treats the markup value as a percentage of distributor cost |
2. Pricing Scheme fields
| Field | Meaning |
|---|---|
| Scheme choice | Selects Mean, Median, Min (in stock), Min (6 in stock), or Max for the catalog |
3. Brands fields
| Field or control | Meaning |
|---|---|
| Brand row | Includes that brand in the catalog |
| Brand markup | Adds a fixed dollar amount or percentage based on the base price |
| Zero markup | Keeps the brand in the catalog without an extra brand amount |
| Add Brand | Adds one brand to the list |
| Add All | Adds every available brand to the list after you confirm; saves immediately and discards unsaved brand edits |
| Remove All | Removes every brand from the list after you confirm; saves immediately |
| Use TireTutor AI brand ordering | Lets TireTutor order brands in online marketplace results |
| Brand order | Sets the saved order when automatic ordering is off |
4. Custom Markups fields
| Field or section | Meaning |
|---|---|
| Pricing Snapshot | Summarizes active custom rules |
| Tire Price Markup | Adds an amount to the tire itself, based on the base price |
| Installation Fee | Adds a per-tire installation amount, based on the unit price |
| Run-Flat Surcharge | Adds an extra amount to a run-flat tire, based on the unit price |
| Live Price Preview | Estimates the effect of unsaved changes across inventory |
| Priority | The order in which TireTutor checks the rules in a category, 1 first |
| Reset | Discards unsaved edits |
| Save changes | Opens the change summary; select Confirm save to apply the changes |
Custom-markup rule conditions
| Condition | Meaning |
|---|---|
| Cost range | Matches a tire when its base price falls within the rule’s minimum and maximum |
| Rim size | Matches this wheel diameter and every larger diameter |
| Aspect ratio | Matches the tire’s sidewall aspect ratio range |
| Tire type | Matches a performance group, such as HP, UHP, or Winter |
| No conditions | Matches every tire; another matching rule can still take precedence |
Custom-markup rule actions
| Action | Meaning |
|---|---|
| Fixed dollar markup | Adds the entered dollar amount |
| Percentage markup | Calculates an amount as a percentage of the applicable price basis |
| Tire-price rule | Uses the base price |
| Installation rule | Matches conditions against the base price; calculates a percentage amount from the unit price after MAP |
| Run-flat rule | Matches conditions against the base price; calculates a percentage amount from the unit price after MAP; applies only to run-flat tires |
| Matching behavior | Applies one matching rule per category: the first match in Priority order |
MAP behavior
| Situation | Result |
|---|---|
| Standard setting and computed price below MAP | Price rises to MAP |
| Standard setting and computed price at or above MAP | Computed price remains |
| Exact-MAP setting for a shop | Price becomes MAP when MAP exists |
| MAP enforcement turned off for a brand | MAP is skipped; the price can stay below MAP |
| No MAP price for the tire | Computed price remains |
| Setting change | Contact support to change how MAP applies |
Installation and run-flat semantics
| Fact | Installation Fee | Run-Flat Surcharge |
|---|---|---|
| Rule matching | Conditions match the base price | Conditions match the base price |
| Amount basis | Unit price after MAP | Unit price after MAP |
| Tire requirement | Any tire that matches the selected rule | A run-flat tire that matches the selected rule |
| Rule count | One rule | One rule |
| Final calculation | Added to unit price | Added to unit price |
Strategy starting points
| Shop type | Scheme | Distributor and brand setup | Custom rules |
|---|---|---|---|
| Medium- or high-volume shop selling sets | Min (6 in stock) | Turn on scheduled suppliers; put program brands first | Add a modest catch-all tire rule and installation fee |
| Lower-volume or specialty shop selling one or two tires | Min (in stock) | Turn on sources that reliably supply small quantities | Add a catch-all rule that fits smaller sales |
| Margin-focused shop | Choose for local demand | Use a primary floor; add markups to premium or scarce brands | Add stronger rules where the market supports them |
| Specialty installation shop | Scheme that fits normal sourcing | Use normal distributor and brand settings | Target difficult rim sizes, aspect ratios, tire types, and run-flat tires |
Where to go next
How your price is calculated
Follow a tire from distributor cost to installed price.
Getting started
Build your first tire-markup setup in all four tabs.

